At
Austin
Inc.
we strive to give
each business and individual
that we work with the best value for
their money!
We
also provide each site with the following
"Free"
of charge to make their business and web
site the best it can be.
- Email support!
- Free counters on
your site to show the number of
visitors!
- Free Guest Books
site for Guest to register their
thoughts about your site with you
if desired!
- Making sure your
site works in both Internet
Explorer and Netscape.
- Tips on How to
Make your site more Profitable!
- Listing in the Austin Inc Web
Design Directory for 3 months or
end of contract! A great way for
your site to be found!
Business Tips from
The Webmaster!
Question: What is the
most important thing concerning my site ?
Answer: To capture the attention
of your intended viewers immediately so
they will feel invited to explore the
rest of your site.
Question: I see a lot
of sites that have lots of pictures and
icons that are animated. Are these a good
thing or bad?
Answer: Having a lot of pictures,
icons and/or animated icons is normally
not a good thing. The more of these you
put on your site the longer it takes to
load on a person's computer. A few well
placed pictures and/or icons look nice,
and lets face it, the internet is a very
visual medium. You will notice that we
have some on our pages, however only a
few so that it will load and get the
message to our customers quickly!
Remember, a lot of people are still out
there running with slower machines. What
takes 3 seconds to load on a fast system
could take 15 seconds or more on a slower
system. They note that now most people
will only wait for 10 seconds....and then
move on.
OLD SCHOOL
MARKETING TIPS FOR A NEW WORLD:
Cyberspace
is the newest and most exciting business
frontier in our galaxy, but
tried-and-true marketing pratices remain
the surest to selling your services
online.
Review these following
quidelines for your business:
- Develop a business
plan. Take the time to write a
business plan that answers the
following questions: who are your
target clients, and why should
they retain your services and not
your competitor's? If you don't
know your market, how will you
know how to reach them?
- Create a budget.
It's true: you have to spend
money to make money. Knowing how
much you need (and how much you
have!) will help focus your
marketing strategy.
- Maintain a database
of clients. Your clients are the
lifeblood of your business. An
updated database will allow you
to keep in touch with them
efficiently -- and regularly.
- Track every sale.
Where did they hear about you?
How much did they spend? This
invaluable information will point
you towards a more intelligent
sales strategy.
- Keep the pipeline
full. Your marketing efforts
shouldn't stop simply because
you've secured some short-term
business. Plan ahead and maintain
a consistent marketing strategy
-- and your business (and cash
flow) will remain steady
throughout fluctuating market
condidtions.
- Ask for referrals
and testimonials. Your current
clients are your most effective
salespeople. Publish their
testimonials on your site, and
regularly request referrals for
new business.
- Treat your clients
well. They're all you've got.
Don't take them for granted.
- Study marketing
techniques. No matter what
service you provide you're also a
salesperson. Become a student of
marketing and regularly
re-evaluate and refine your sales
techniques.
This Site was Designed and is Maintained
by:
Home: Austin
Inc. Web Design
Email: AustinIncWebDesign
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